Andrew Gluck

Connector

Andrew Gluck

Andrew Gluck is the founder of irrvrntVC, a firm focused on seed and early-stage companies. He focuses on DTC brands, AdTech / Martech, and Next-Gen Commerce (ideas and companies that are changing the way we shop, online and off). He especially loves partnering with first-time founders so they can learn from his mistakes. Prior to that he co-founded and ran Agency Within, one of the fastest-growing independent DMA’s with a focus on direct-response, data-driven marketing. He managed close to $1BB in spend for clients like Nike, Spanx, Rothy’s, Shake Shack, Billie, Zola, Helix Sleep, and Etsy. Investments include Lunchbox, Haus, Caraway, Branch, LoginHood, and more.

Describe the Impact of a Project you’re focused on.

I am trying to raise my first VC Fund. The fund will focus on super-early-stage ventures, specifically looking to be the first (outside) capital in the business. There will also be a heavy advisory component to the relationship.

What results do you hope for when the impact is amplified?

One of the main reasons I want to start the fund is to pay it forward. There were a lot of leaders who I relied upon when starting and selling my business - I want to be that for future founders, especially first-time founders. Although I don't have a specific focus on POC / women founders, 50% of my investments so far include a female/POC founder, including a mother-daughter founding team, a solo first-generation female founder, and a team with 3 first-gen founders.

What do you have to offer as a connector? What can you give as expertise to others?

I know a lot of later-stage VC's and founders. Always happy to make connections there! I'm an expert digital marketer, having spent the past ~10 years advertising for brands large and small on all platforms, especially Facebook and Google. Always willing to have a conversation around performance marketing and/or making introductions in that space.

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