Carissa Reiniger

Connector

Carissa Reiniger

Carissa started Small Business Silver Lining with a mission to help small businesses become more profitable and sustainable. She created SLAP, the Silver Lining Action Plan, a 13-month growth program based in behavior change science, to small business owners adopt the right behaviors to grow their business. Over 10,000 small businesses in 14 countries have used SLAP and Silver Lining continues to expand it’s work to include major economic development and economic justice projects as well as behaviour based small business lending. She is the Creator of the Thank You Small Business movement and she also regularly writes, speaks and advises on small business.

Describe the Impact of a Project you’re focused on.

I have been studying behaviour change science and economics for almost 20 years - and I have been building my company helping small businesses grow since 2005. Based on all of the data we have collected we know that someone's age, race, religion, gender/association does not have a direct impact on their success - but rather their access, clarity, discipline and focus do. I believe that if we can get everyone equal access to support and the pillars of behaviour change - we can create a more equal chance of success. It is also true that when you look at almost all economic data related to job creation, poverty reduction, community development and overall economic development - helping small businesses succeed is crucial. So - my mission is to continue to use my business as a tool for justice and to help small businesses all over the world succeed - in order to increase the impact that they can have on their families, teams, communities and the economy.

What results do you hope for when the impact is amplified?

If we can simply help a small percentage of the existing small business owners in the world today succeed - we can have a dramatic impact on individual success, job creation, community development and creating a more just economy. I want to contribute to those 4 goals as much as humanly possible with the resources that I have.

What do you have to offer as a connector? What can you give as expertise to others?

-Behaviour Change Science knowledge for any technology or program you are building and/or work you are doing -Insight and experience share on growing a B2B SaaS company (and/or that is a fully remote team) -Connections in the world of economic development, small business and/or lending -Help with business strategy

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