Connector

Marissa Feinberg

As Founder and Chief Storyteller of Triple Bottom Why, Marissa Feinberg is a publicist, marketer, and brand storyteller with a passion for championing new ideas and connecting people. Feinberg raises the profile of her clients, building the platform for them to achieve their goals, whether they are raising awareness or capital. Feinberg’s “triple bottom why” method aligns her clients’ Whys with their organizations and audiences. Identifying Why also highlights values, supporting the triple bottom line: people, planet, and profit. From Fortune 500 companies to Series B startups, Feinberg and her clients have been featured in The New York Times, TechCrunch, Mashable, BBC World, Bloomberg, Fast Company, Entrepreneur, Inc., Forbes, and NBC, among countless others. Prior, Feinberg served as Vice President, PR + Marketing, of MissionHUB, a network of Impact Hub coworking campuses in San Francisco, Berkeley, New York City, and Washington D.C., as well as the SOCAP Conference for impact investors. Feinberg co-founded Green Spaces NY coworking and events space for environmental and social changemakers, acquired by MissionHUB, becoming Impact Hub NYC. Feinberg frequently speaks about marketing and PR, for startups and social enterprises, via Investor’s Circle, Parsons the NEW School for Design, and NYU Entrepreneurial Institute, among others. Feinberg graduated from Syracuse University S.I. Newhouse School of Public Communications with degrees in PR and marketing. She serves on the boards/advisories of Green Map, Ecodeo, Entertainment for Change, Toilets for People, NYU Stern’s Annual $300K Entrepreneurs Challenge, and The Artist Co-op. Feinberg is also an actress, represented by Take3Talent and Aitken Artists—watch her on “Crown Lake,” Season 2, on Amazon Prime.

Describe the Impact of a Project you’re focused on.

As Founder and Chief Storyteller of Triple Bottom Why, I am is a publicist, marketer, and brand storyteller with a passion for championing new ideas and connecting people. I work to spread awareness about the impact of my clients, whether they are a reforestation company, planting 6,000 trees per day while creating a new job and wealth for Indigenous People, or whether they are creating cutting edge models in the impact private equity space for social equity, or finding new legal pathways for people's social good to come to life. I have worked with about 50 social enterprises over the past few years that I have had this consultancy and I am pleased to be amplifying their social good. I also teach an "Articulate Your Why" course and just returned from NYU Abu Dhabi where I was supporting impact entrepreneurs to use this methodology to share their story and pitch investors. The selection committee will then identify up to 5 teams who will progress to the next stage of the sustainable retail incubator, secure equity-free incentives worth up to AED 1 million, and benefit from their businesses being situated within @aldar_properties Mamsha Al Saadiyat, situated along 1.4km of pristine beach on Saadiyat Island, and adjacent to the Louvre Abu Dhabi.

What results do you hope for when the impact is amplified?

Change begins with awareness. If I can amplify the impact of others, or help others share their story through my methodology, we can change perceptions and bring change together!

What do you have to offer as a connector? What can you give as expertise to others?

I have 8 years of experience running coworking spaces for environmental/social good (co-founder, Green Spaces NY, Impact Hub NYC). I have a great deal of connections in this space and am happy to offer insight into the NYC ecosystem.
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