Alfie Rustom

ALFIE RUSTOM was born in the UK into a working-class Zoroastrian family. It was his avid interest in science that took him all the way to a full scholarship for doctoral studies in Physics at the University of St. Andrews. Prior to completing the Ph.D., he decided to take up an opportunity in financial technology and spent the next 15 years travelling the globe building high performing teams and servicing some of the world’s largest financial institutions including World Bank, HSBC, Bank of New York, Industrial Commercial Bank of China. After arriving in New York a few days prior to 9/11, he experienced the horror of ground zero at ground zero. Shortly after, he developed a passion for screenwriting from a screenwriter who was also the daughter of Bernard Pomerance legendary playwright of The Elephant Man. Years later, he was based in Hong Kong running operations for a major software company when the global financial meltdown happened, it was then he realized that he had been unwittingly deploying weapons of mass financial destruction and put in a plan to redeem himself. The plan came to fruition in 2013, when he left financial services to launch ALife Media and dedicated himself to developing conscious and socially impactful media projects.

Describe the Impact of a Project you’re focused on.

Defend Nature Interactive is a purpose-driven game studio dedicated to tackling our greatest environmental challenges through interactive media. Based on an award-winning eco-superhero property, our first game Bioman: Forest Farm is a relaxing free-to-play regenerative farming simulation game that allows gamers to donate a portion of proceeds to their favorite climate and animal welfare charities. Veteran co-development team has held senior positions at major AAA studios and games have generated billions of dollars of revenue.

What results do you hope for when the impact is amplified?

The game is designed to raise money for charities, and plant trees. More broadly, the current planetary crisis is one of culture, and culture is made up of stories. A purpose-driven superhero with global reach could have an enormous impact on the stories we live by. Helping us reconnect with nature and each other.

What do you have to offer as a connector? What can you give as expertise to others?

I know how to take a vision and make it into reality. From the initial ideation, business modeling, financial modeling, pitching, through to team building, development and go to market.
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