ALFIE RUSTOM was born in the UK into a working-class Zoroastrian family. It was his avid interest in science that took him all the way to a full scholarship for doctoral studies in Physics at the University of St. Andrews. Prior to completing the Ph.D., he decided to take up an opportunity in financial technology and spent the next 15 years travelling the globe building high performing teams and servicing some of the world’s largest financial institutions including World Bank, HSBC, Bank of New York, Industrial Commercial Bank of China. After arriving in New York a few days prior to 9/11, he experienced the horror of ground zero at ground zero. Shortly after, he developed a passion for screenwriting from a screenwriter who was also the daughter of Bernard Pomerance legendary playwright of The Elephant Man. Years later, he was based in Hong Kong running operations for a major software company when the global financial meltdown happened, it was then he realized that he had been unwittingly deploying weapons of mass financial destruction and put in a plan to redeem himself. The plan came to fruition in 2013, when he left financial services to launch ALife Media and dedicated himself to developing conscious and socially impactful media projects.